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19th June 2018

2018 Cannes Lions Predictions

2018 Cannes Lions Predictions

Leo Burnett has been predicting who will be taking home Cannes Lions for the past 31 years with last year’s predictions being 100% accurate .

Only 3 per cent of the tens of thousands of marketing campaigns submitted will be taking home a gong.

See below for the work Leo Burnett is predicting will receive a trophy this week:

P&G Tide “It’s a Tide Ad” // P&G (USA)

Nike “Breaking2” // Wieden + Kennedy (Portland USA)

Orange Telecom “Now or Never” // FP7/CAI (Cairo, Egypt)

KFC “FCK” // Mother (London, UK)

Palau Legacy Project “Palau Pledge” // Host/Havas (Sydney, Australia)

National Safety Council “Prescribed to Death” // Energy BBDO (Chicago, USA)

EDEKA “The Most German Supermarket” // Jung von Matt (Hamburg, Germany)

Downtown Records “Live Looper” // BBDO (New York, USA)

Audi “Clowns” // Audi (UK)

The Times “JFK – Unsilenced” // Rothco – Accenture Interactive (Dublin, Ireland)

Mars Wrigley Confectionary – Skittles “Exclusive the Rainbow” // DDB (Chicago, USA)

Cadbury “Mum’s Birthday” // VCCP (London, UK)

IKEA “The Human Catalogue” // IKEA (Singapore, Singapore)

Snaptivity “Snaptivity App” // R/GA (London, UK)

Apple HomePod “Welcome Home” // TBWA/Media Arts Lab (Los Angeles, USA)

Burger King “Scary Clown Night” // LOLA MullenLowe (Madrid, Spain)

LADBible & Plastic Oceans “Trash Isles” // AMV BBDO (London, UK)

Mars NZ – Pedigree “Pedigree SelfieSTIX” // Colenso BBDO (Auckland, New Zealand)

P&G “The Talk” // BBDO (New York, USA)

Nike “Nothing Beats a Londoner” // Wieden + Kennedy (London, UK)

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4th June 2018

GDPR what’s it all about?

GDPR what’s it all about?

GDPR (General Data Protection Regulation) is finally with us.

Its purpose is to provide a standard for data protection laws across Europe.

It will deliver some of the strongest privacy and data protection legislation in the world.

So far so good, few would argue that this is anything but good news for the general public, especially those in the EU.

For me and our RedSofa business it may well bring up some unexpected consequences, so here we go, the good, the bad and the weird.

 

Good News

My data is well and truly my data. It will now be clear that I am only lending it to organisations I approve of and they have a legal obligation to take care of it. This is not just about confidentially; it’s about integrity, accuracy and availability

Overall, we live in a world where key aspects of our lives will be ever more determined by data held about us. This data is more at risk and open to compromise than ever. You could say GDPR is your personal protector.

Good news for women. Females across Europe will no longer be destined to watch the infamous Clear Blue advert every time they go on YouTube. Even men will no longer have erectile issues thrust in their faces!

More good news, the cookie jar will be empty. This new law is likely to wipe out cookies, and their ability to follow users across their devises constantly serving unwanted ads to them.

Another interesting aspect of the law is the right to be forgotten. Upon request you now have the right to have all your data deleted. In other words you really can become the invisible man, or woman.

 

Bad News, Blackmail

Criminals will probably find it relatively easy to hack into even the smallest amount of data held by a company. In this case the criminals will use a ransom ware –like pop up saying you have violated GDPR and are liable to a fine of 4% of annual revenues. The ransom (to keep quiet) would be 25% of this payable in the in the next 7days!! Of course the same principal could be used by disgruntled individuals. Fortunately no one in RedSofa matches this description!!

There are other dodgy practices that can be used involving the new law but it’s probably not wise to advertise them.

 

Weird

PIA, A Privacy impact Assessment must be completed before any high risk data processing is undertaken. I’ll leave it to your imagination to define what’s high risk.

For example our cars are now producing masses of their own data. Does this belong to the car, the dealers, or the car manufacturers?

This new law clearly says it belongs to the car owner. As connected car eco systems mature, cars will increasingly communicate with other cars pedestrians and public infrastructure. Enforcing GDPR to this vast number of interconnections will keep lawyers busy for years.

Dating sites, you’re an impossibly attractive person and you want to meet an equally impossibly attractive person, under the new law you have to agree, in detail, exactly who will see your fabulous profile!!

Before I delved into GDPR I felt it was a sledgehammer to crack a nut.

Now I see it as a sledgehammer to crack down on scammers and other criminals and a sledgehammer to keep grubby hands off what’s mine, my data.

 

In a world where data is expanding at the rate of 40% per year, that’s 24 gigabytes of data being used daily for every man, woman and child on earth.

GDPR might seem a pain at the moment but in future it will be seen as an even greater pain if it didn’t exist. I’ve always said no one takes more care of your data than RedSofa, now this promise has the backing of a powerful new law.

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17th April 2018

Rodger That!

Rodger That!

 

We can all learn something from Roger Federer.

There are a number of people that I look up to and aspire to be more like, too many to mention on this forum. Oprah Winfrey, Colonel Sanders and Hilda Ogden have all touched my life for one reason or another but Roger Federer stands out for me and I’m more than happy to serve up some thoughts on the Fed.

 

The guy’s a class act from start to finish: Gracious, humble, considerate and the best EVER at what he does. Applauding those around him, never talking negatively about his competitors, never making excuses, the first to congratulate his competition on their success, constantly striving to be better and still on top of his game in the twilight of his playing career.

We can all learn something from Roger Federer.

 

Being an avid tennis fan, I’ve followed Federer since his colossal victory dethroning the previous King, Pete Sampras at Wimbledon in 2001, and his meteoric rise to World No.1, winning almost every competition he played in. Confidence was high for so long and with that, everything seemed easy.

 

When he finally hit hard times with a resurgent Nadal, Djokovic and Murray, Federer dropped down the pecking order and everyone thought that was the last of Roger. He’d had a young family, achieved monumental success in the Grand Slam era and we all thought he’d just fade into the background.

 

Federer was having none of it. Back to the practice courts and with excellent

 

conditioning, selective tournament matches and Grand Slam preparation he proved what a 20 Grand Slam Champion can do to come back and win the Australian Open / Wimbledon in 2017 and Australian Open in 2018 and there’s still three slams to go. He’s achieved this up against some of the very best professional tennis players that ever graced planet Earth.

 

So where am I going with this? I think the point I’m trying to make is that if you’re going through a bad patch in your career and it seems like you’re fading into the background then make yourself relevant again, train, learn a new skill, develop on your existing skills and get out there and prove you’ve still got what it takes.

 

It’s all gone a bit cheesy now. I can only apologise.

But that’s ok. I know I can turn this round and so can you the next time you’re looking for inspiration. Just look in the mirror and repeat after me:

We can all learn something from Roger Federer!

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2nd April 2018

What Makes Me Happy?

What Makes Me Happy?

In a world that increasingly looks like some weird scary game show, one could be forgiven for wondering where the hell all the happiness has gone.

But I believe human happiness is surprisingly simple and portable. Once you get the hang of it.

There are equally small and wonderous things that make me super happy. When I climb into my marshmallow bed each night I am overwhelmed by feelings of gratitude. My grandaughter’s beautiful innocent face. My roast chicken dinners.

Coming home to a warm home on a freezing night after a 12 hr day. Hot beach, cold sangria…watching and listening to the genius of Prince. I could go on.

 

To go much deeper, the Three A’s I learnt over several years doing spiritual courses… and just living. But one course ( A 7 day NLP + Hypnosis course) taught me that the secret to happiness is having the choice to change the way you feel, and the simple fact that ‘whatever you focus on will grow’ , and there is no better example for this than in human emotions. We can really turn up the emotional dial by endlessly focusing on negativity and hanging on to past sadness and fear. But the wondrous thing is we don’t have to. We can feel our pain and let it go.

So what makes me really really happy is knowing that I have the choice every single day to choose to be happy, no matter what is going on in my life…. even the really hard stuff.. I do not have to live in the emotional quagmire of sadness and negativity…or anger. I can feel these things and let them go. And that is a beautiful thing. And after a while you realise that the sad feelings are the same as the happy feelings, they are just feelings. They are not YOU.

Everyone can do this, like the guy in the Ted talk says, Attitude is everything, our attitude to what happens to us and the people in our life is how we move through the world, and how we attract things. Awareness of all the wondrous things about us and seeing the miracle in things – whatever we focus on will grow.

So always better to look up at the beautiful sky rather than the dogshit on the pavement. Your day will be better.

Authenticity – be true to ourselves, being sincere and caring for others.. there’s a lot to be said for going to bed with a clear conscience. Believe me I’ve been to bed with a very guilty conscience and it’s the worst mental cage. To be free and happy I need to be authentic.

There is another A I would add that makes me happy. Acceptance.   I have learnt that to accept the things I cannot change, and to accept people for who they are is one of the greatest gifts in life for making me happy. Because then they are not totally getting on your nerves!!! Took a while though.

 

So even if the world does look like some weird game show on the outside, well certainly on the news….. there is happiness everywhere. I believe that humans all feel happiness in the same places, through family, friends, love, connectivity and giving.

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29th March 2018

That’s a Wrap Bullies

That’s a Wrap Bullies

I know the names of several bullies at big name agencies. Which is really weird because I don’t actually know them and I’ve never worked in those agencies.

Word gets around. And my assumption is that bullying and abuse is endemic. Only recently did I think to ask friends and colleagues about this. And it is.

Those agencies create award-winning work and are an employer of choice: Your career is set if you succeed there. It’s only once you are working there you might witness a variety of abuse – some obvious, some subtle – and wonder, ‘is this normal?’ If everyone else seems to push the issue to one side and deem it par for the course, who are you to say otherwise?

I worked for an award-winning Michelin-starred restaurant once. Run by bullies.

The kitchen and the service were both run on fear: A macho military hierarchy where verbal and physical abuse in the kitchen was to be expected. Joked about. I found it completely bemusing that people just shrugged and put up with it all. ‘Put up or get out if you’re not tough enough for a career in a restaurant.’ Really? The celebrity owner took pride in his policy of firing one member of staff per week. That was his KPI. The exec head chef was known to brandish a knife at sous chefs and occasionally fire plates at their heads.

I have a friend whose job at a TV production company includes brandishing a waiver to be signed by young guest chefs if they refuse to work with another chef – because they have been abused by that chef earlier in their career.

While I worked at that Michelin restaurant (celebrity diners, glamorous deco, fancy foam) there were some fantastic new London restaurants inspired by The River Café and pioneered by David Eyre’s The Eagle in Farringdon. They did something different, you could tell immediately – and now I can see all it was – these were kitchens of a Michelin standard, minus the bullies. Open-planned kitchens. Service staff without the fear in their eyes. People taking pride in the business and seemingly loving their job, despite long hours and rubbish pay.

So hey, my small obvious point is maybe you can produce quality creative work without bullies, without excusing bullies and without protecting bullies. Recent forced resignations and the timeTo and TIME’S UP™/ADVERTISING initiatives are a fantastic start. Perhaps now more than ever share your own horror stories more openly with friends and colleagues and young people will know for sure it’s not to be put up with. It’s to be called out. Just as now in London restaurants there seem to be a huge array of successful restaurants led by creativity minus the military-esque power structure ethos, perhaps soon we’ll have the client and agency bullying disease in check.

Quality creative work comes out of all kinds of cultures. Life’s far too short to put up with the bullies.

timeTo and TIME’S UP/ADVERTISING

timeTo The Advertising Association (AA), Nabs and Wacl addressing sexual harassment.

TIME’S UP™/ADVERTISING addressing workplace discrimination, harassment, and abuse.

 

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23rd February 2018

Time for a career change?

Time for a career change?

For decades, robots have been utilized in several industries, including the automotive and manufacturing sectors, but now we’re walking into an era where robots are edging their way in to every nook and cranny – and I can’t help but wonder – are our jobs safe?

As the world progresses so does technology. I think back to being a teenager when having a phone was a luxury and the computer was locked in my parent’s room, only to be used for homework and the essentials, with the use of the dial up VERY slow internet. Fast forward 20 years and we have it all literally in the palm of our hands. Little mini-robots that we rely on oh-so scarily.

 

The surge in articles and TV coverage around Robots taking over human jobs or interactions hasn’t passed me. Whether it’s a touch screen kiosk in your local fast-food chain or a 3D receptionist in a hotel lobby – where human faces once existed, robots now reside.

The University of Oxford Department of Engineering, estimated that 47 per cent of current jobs are at risk of falling victim to automation in the next 20yrs. By 2018, the report says, almost one-third of robotic deployments will be smarter, more efficient robots capable of collaborating with other robots and working safely alongside humans. Scary stuff for us mere mortals and it may not stop in the work place! Launched in 2014 by a French robotics company Pepper, the first ‘companion robots’ went on sale in the UK. They are designed to be a ‘companion robots’ and specialise in perceiving emotions. Loneliness of course is a key issue, especially as people get older and more isolated but are robots the answer? Pepper tech is used throughout mobile phone stores in Japan to welcome customers and in their robot café’s (Robotachino anyone?). It’s amazing how advanced technology has become. Sure, it’s impressive, but one thought does spring to mind are we just going to lose that human touch?

I loved a recent feature in Stylist magazine’s 400th issue. They arranged for a team of robots to ‘take over’ their creative team, from Art Directors, to writers to news editors and challenged them to do a better job. The outcome was reassuring – creatively, the robots couldn’t compete. Though it was interesting to read that we are very much heading towards an age where this will be possible.

So, they’ve advancing in tech, developing new skills at a faster rate than humans ever could and we’ve even seen them being granted citizenship. Sophia is the first ever Al to be given citizenship in Saudi Arabia, and while it’s great to hear she’s flying the flag for women’s rights in the middle east (albeit, just repeating some text that a human programmer has input in it), but you can’t help but wonder, is the next step granting artificially intelligent robots rights too?

 

It’s a lot to digest, and that facts and figures can be a little alarming, but I hold out hope that in the industries that thrive on human touch and creativity will never be replaced by robots, and perhaps in my career lifespan, I don’t need to think about decamping to a desert island and fighting for survival, but perhaps, for the next generation, they need to think about not only what they want to be ‘when they grow up’, but what careers are robot-proof!

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1st January 2018

RedSofa Radio #1

RedSofa Radio #1

Nightwork Music by Tosh Ohta
Tosh is marketing agency Amplify’s Head of of Client Development. He is responsible for on-boarding new clients and developing existing ones. Amplify is a marketing agency that joins the dots between people, brands and culture. They work with Google, PlayStation, Airbnb, Nike, Netflix and more across strategy, brand activation, influence and amplification. Previous to Amplify he racked up over 20 years working in the technology sector managing marketing campaigns for Cisco, Samsung, Microsoft and EE.

As well as being a b2b marketing and sales strategy expert, Tosh is a DJ, regularly playing festivals, clubs and brand events across the UK and Europe. This summer he has already played at Cannes Film Festival, Gottwood, Love International and next up is a set on the floating Pagoda at the final Secret Garden Party.

Tracklist
Young Wolf – Kabuki (Spiritual version)
Roy of the Ravers – Emotinium
Lusine – Cirrus
Scott Grooves – Detroit 808 (Panther Dub Delay version)
Lobe – Placebo
Lord of the Isles – Ultraviolet
Kinder Atom – Eagle Sprouts (Nuwavedisko mix)
Beyond the Wizard’s Sleeve – Diagram Girl (Beyond the Wizard’s Sleeve re-imagination)

Go on then, give us your elevator pitch….
Medium sized anglo-japanese person. Husband and cat owner. Clapton resident, currently learning to drive. Head of Client Development at marketing agency Amplify by day, shonky DJ by night.

So what is it about your job that turns you on?
I am particularly proud of Amplify’s creative output. Also our client roster.

What’s the best thing about working at Amplify?
Definitely the people. (I was going to answer that for the previous question but it might be taken the wrong way). As well as having the utmost professional respect for my colleagues they’re good friends.

Any particular thing you’re most proud of?
Work – Helped my previous agency Astute grow from 5 people to nearly 300 over 15 years.
Music – I played all three rooms of Fabric in one night.

If you weren’t in Client Development, what would you be?
I had just dropped out of college when I was 16, I walked through the high street looking for a job. WH Smith said no, McDonalds said no, then a telesales company said yes, that was my first “client development” job. So, I could have ended up at a stationers or a fast food chain in Walton on Thames if my hair cut wasn’t so daft (it was very stupid).

Tell us a little bit about the tracks you have chosen for your ‘music to work to’ mixtape.
You can have it on in the background without it being too intrusive, at the same time if you needed to take your mind off what you’re doing and focus on something else for a minute to clear your head it’s really nice to listen to. Two of the tracks are produced by friends, I’m very lucky to know some extremely talented people.

Why do you love RedSofa so much?
Dan Poole obviously.

Do you have a background in music?
Not particularly, I’m just a massive enthusiast.

Tell us about your early rave days?
I had a very stupid haircut.

Top 5 albums of all time?
This will probably be different next time you ask me..
Pixies – Surfer Rosa
Violent Femmes – Violent Femmes
Bauhaus – Crackle
Nitzer Ebb – This Total Age
Metro Area – Metro Area

Best show on Netflix?
Black Mirror, my music and TV tastes are similar – a bit dark and sounds like it’s from the near future

What was the naughtiest thing you did in school?
I don’t know where to start with this one

In 40 years, what music will people be nostalgic for?
There will be a massive dubstep re-edit scene and Skrillex will probably make a terrible come back (reference disco re-edits and Moroder’s come back)

…….Where do you see yourself in 5 years?
Hopefully with a driving license

If you like what you hear then get yourself over here for some more Tosh

You can find more RedSofa Radio Mixtapes here

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6th December 2017

Engage Prague

Engage Prague

The worlds largest international social media conference will be taking place in Prague this year between the 11th and 14th of March. Last years conference saw more than 1,000 participants from over 70 counties attend, so this year is hoping to be even bigger and better.

The event, Engage Prague 2016 (http://www.engage2016.com/) is three days worth of networking and workshop – based learning about the constantly evolving industry with key-speakers including:

Veronica McGregor: The news and social-media manager for the NASA; she created NASA’s first Twitter account.

Alfie Deyes: An English YouTube star who currently runs the channels PointlessBlog, which has over 4.5 million subscribers, and also PointlessBlogVlogs, and PointlessBlogGames.

Olivier Robert-Murphy: The global head of new business at Universal Music Group.

In addition to the key speakers the event will hold two days of workshops on many industry-focused topics such as using instagram to expand a brand, the importance of visual storytelling and creating effective videos for social channels. The workshops will be led by major brands such as the BBC, L’Oréal, and Microsoft, as well as including social media stars such as photographer Eelco Roos, who has more than half a million Instagram followers. Anyone attending the conference can choose four sessions, which will be divided up into morning and afternoon sessions.

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5th December 2017

Do you remember the days of having a printed portfolio of your work?

Do you remember the days of having a printed portfolio of your work?

Do you remember the days of having a printed portfolio of your work, lugging it around to showcase your designs?! Then it was all about the PDF and still is for some clients, although everything is venturing more towards being more digitalised, so now we have websites.

However word on the street is that WeTransfer are launching a new app, so you can share information on the move, in meets without the need of your laptop.
I for one think this should have been done sooner, being a recruiter speed is of the essence especially on freelance so gone are the days of relying on emails, as I find I do more over text and mobile now so having this app surely will make the process simpler.

Its definitely something I’ll be speaking to my clients about and suggesting we give it a try.

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2nd December 2017

John Lewis Christmas Advertising

John Lewis Christmas Advertising

Halloween is officially done for another year and now is the time when most of us start thinking about the festive season for the first time. However, for those in the advertising industry, planning for Christmas can start all the way back in March!

Over the last few years, the John Lewis advert has become a much-anticipated event. Many people up and down the country see the debut of the John Lewis ad as a sign that the festive season is underway. This year’s ad is based on a ‘cuddly monster’ that has been compared to The Gruffalo. Traditionally the ad is launched onto our TV screens on the first Friday of November. Check out the link below to see it for yourself before it inevitably goes viral in the next few weeks.

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29th November 2017

The spooky forgotten history of Halloween

The spooky forgotten history of Halloween

Halloween is just around the corner, and it seems to get bigger and bigger every year. In the US, one quarter of all of the sweets sold annually is purchased for Halloween! But did you know that the history of Halloween actually dates back over 2000 years?

Halloween began as the ancient Celtic festival of Samhain. A lot of the Halloween traditions we have today originated with Samhain, including lighting bonfires and wearing costumes. In a bid to ward off evil spirits, people would protect themselves by dressing up as ghosts.

From the eighth century onwards, 1 November became All Saints Day, where saints were celebrated. The Samhain traditions continued to be incorporated into these celebrations. All Hallows Eve, the day before All Saints Day, also became a special event. As the days got shorter and the nights got longer, it was important to commemorate the event and ward off death and demons. Children in particular got involved with dressing up and going out onto the streets.

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17th November 2017

Project Monsoon

Project Monsoon

South Korea is well known by its locals for its annual monsoon season where it can rain solidly for 3 weeks straight. Now a group of designers have come up with a brilliantly inventive way to try and brighten the streets up and put a smile on the faces of the people who live there. Their project ‘Project Monsoon’ creates huge vibrant painting right on the streets which only will appear when its raining. It uses special hydrochramatic paint, which stays invisible until it gets wet.

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16th November 2017

My milkshake brings all the boys to the yard.

My milkshake brings all the boys to the yard.

If you’re a foodie you’ll be familiar with that time everyone went crazy over an insane milkshake down under dubbed the ‘freakshakes’. The café in Austrialla selling them, Patissez (http://patissez.com.au/ ) went viral and people all over the world wanted to get their hand on one of their mega milkshakes.

Look at them!

Well now Londoners look no further because ‘Freak Shakes’ have been brought to our very own city. Molly Bakes Café (https://www.mollybakes.co.uk/our-cafe/ ) in Kingsland Road, Dalston has become the first place in the UK to start making these insane milkshakes. “We started making them because last year when I saw them on Instagram I wanted to get on a plane to Australia but didn’t fancy the 24-hour flight for a milkshake!” Maria from Molly Bakes says. The milkshakes are made using fresh ice cream and topped with sauces and brownies, cookies, tartlets, marshmallows, honeycomb and loads more. All are made by the team at Molly Bakes Café and come in four flavours, Chocolate, Peanut Butter, Raspberry and Caramel with more combinations apparently coming soon. We will definitely be making a trip there!

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15th November 2017

Ostrich

Ostrich

This will definitely put a smile on your face even if you’ve woken up on the wrong side of the bed this morning.  A guy who was out on a bike ride with his two friends in South Africa managed to capture the moment an ostrich decided he wanted to get in on the fun with them and proceeded to chase after his two friends on their bikes, whilst the whole thing was caught on the guys GoPro and he later uploaded it to the internet where it was a viral hit.

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14th November 2017

Wasps Nest

Wasps Nest

These amazing wasp nests were a creation of a study from an Italian biology student. Mattia Menchetti cleverly realised he could give coloured construction pieces of paper to a colony of wasps and that by gradually providing different shades of colour, the wasps then turned their intricate homes into an amazing array of rainbow colours.

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13th November 2017

Scott Kelly the Astronaut

Scott Kelly the Astronaut

Scott Kelly is an astronaut who is aboard the international space station and he recently has been releasing breath-taking images of the Australian landscape from 400km above on his twitter page. The images reveal a very different landscape from the Australia we all think we know. Check out more of Scotts picture from space on his twitter feed. (https://twitter.com/StationCDRKelly)

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12th November 2017

The Story Of Sarah and Juan

The Story Of Sarah and Juan

There are always some ads that manage to do more than just sell the product, some achieve to be able to convey emotions for their audience, making the ad much more memorable in peoples minds. Extra Gum’s latest ad has done just that. The company have released their latest ad named “The story of Sarah and Juan” and takes us on a journey of the pairs relationship; from the first time they catch eyes and meet to the day he proposes. It’s all linked with the gum being present at important chapters in the couples life, and links into Juan’s’ proposal at the end.

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9th November 2017

Sweden

Sweden

Sweden has become the first country in the world to launch its very own phone number. The more than unusual idea was thought up from the Swedish Tourism Authority and is a part of their campaign to celebrate the country’s 250 year anniversary of abolishing censorship.  If you call the number you will be put through to a random Swedish person who you can then talk to quite literally about anything and everything. Apparently more than 11,000 calls have been made since the 6th of April  when it was first set up. If you fancy giving a random Swedish person a call today then dial +46 771 793 336.

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7th November 2017

Iceland

Iceland

Two guys latest project in Iceland has taken the Internet by storm. Jin Choi and Thomas Shine are both architects and had a unique idea to make normal everyday industrial structures more interesting and appealing. Their idea was for electric pylons to be built as human-shaped statues walking across the Icelandic countryside. In 2008 their “Land of Giants” project was proposed to the local authorities. The design has recently been accepted and now the statues have been assembled and put in place. And it’s safe to say they look extremely impressive!

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5th November 2017

David Attenborough – what a ledge!

David Attenborough – what a ledge!

It’s safe to say we all love Sir David Attenborough and his iconic voiceovers for his much loved BBC documentaries. And when he recently joined Greg James on the BBC Radio 1 show he was kindly asked if he would narrate the opening part to Adele’s latest new music video for ‘Hello’.  Of course the result was amazing and he gave the narration for it in the same style as one of his BBC documentaries. It makes for a brilliant watch!

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29th October 2017

Lego

Lego

It’s been nearly two decades since I was tripping over my own kids’ Lego, but the little plastic bricks are still ubiquitous. Today’s children might seem to be smartphone obsessed, however, the popularity of Lego shows no sign of waning. In fact, in 2015 Lego was named the most powerful brand in the world, knocking none other than Ferrari off the top spot. So how has it managed to stay so popular?

Lego famously hails from humble beginnings in Denmark. Despite the fact that Lego is now an enormous company, it’s original motto ‘det bedstead ikke for godt’ (or ‘only the best is the best’), is still at the heart of the company. Parents know that Lego bricks are hard-wearing and therefore they are a better investment than cheaper imitators. Lego has managed to make its name synonymous with quality, and this goes a long way in explaining why it continues to be so popular.

Astonishingly, The University of Copenhagen discovered that a modest pack of six standard Lego bricks can be combined in 915,103,765 different ways. This incredible versatility allows a kid’s imagination to run wild, and parents love it too because it can keep them busy for several hours at a time!

The very first version of Lego was first released in 1947, so it’s now seen as a traditional toy. However, Lego is surprisingly in tune with the sensibilities of modern parents. Today’s parents tend to avoid heavily gendered toys, and Lego has always been ahead of the game on that front. Lego has markets itself towards both boys and girls equally. The bright primary colours and diverse characters are appealing to parents who want to avoid princess pink or toy guns.

The secret of Lego’s success seems to be that it is such a simple, almost quaint product, that also appeals to modern tastes and values. This winning combination shows no time of decreasing in popularity any time soon.

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18th October 2017

Great British Tattoo Festival

Great British Tattoo Festival

The annual Great British Tattoo Festival (http://www.greatbritishtattooshow.com/) is being held at Alexandra Palace on the 28th and 29th of May this year and will attract many talented tattooists from all over the world. This will be the 5th year the festival will have been running and it’s set to be an amazing one with a vast gathering of creativity to be shown.  Over 300 artists will be at the show along with live music, seminars where you can go along and try something new or improve on what you can already do and more. One of the artists Manda Ashby, who will be attending her 4th Great British Tattoo Festival, gave some insight as to why she returns every year This will be the 4th time I’ve been at the Great British Tattoo Show – it’s exciting! The tattooing talent and the venue make for a beautiful and pretty inspiring place. It gets busy but not over-crowded so you get to see everything, a really brilliant atmosphere.” Click here (http://www.greatbritishtattooshow.com/tickets)  to get your tickets.

Pictures Via MadeInShoreditch http://madeinshoreditch.co.uk/2016/03/14/great-british-tattoo-festival-2016/

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27th September 2017

Top 100 digital agencies report 2017

Top 100 digital agencies report 2017

The Top 100 Digital Agencies report is the definitive listing of the UK’s largest digital agencies. The guide features in-depth analysis and commentary on the state of the industry, along with information on each agency to help client-side professionals choose the right partner to help achieve their business goals.

See more at: https://econsultancy.com/reports/top-100-digital-agencies-2017/

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26th September 2017

When it comes to branding you’ll either love us or love us!

When it comes to branding you’ll either love us or love us!

  • – You’ll love the range of top-flight 2D/3D designers, creative directors, retouchers and packaging designers we have on our books.

 

  • – You’ll love the one-to-one service we’ll give you.

 

  • – You’ll love, and be reassured, by our wealth of experience in branding. We’ve supplied top talent on a vast range of major brands, every sector from Body Shop to Burberry.

 

  • – Branding is something we love to get our teeth into. Simply contact Karan Kaur at RedSofa for any of your branding needs you’ll find we’ll go down rather well! kkaur@redsofalondon.com

 

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25th September 2017

How could they do it!

How could they do it!

How is it that major companies can spend millions on developing and launching new products and the results are enough to make even a five-year-old cry foul?

I don’t know the answer, what I do know is that the results can be hilarious. Here are some of my favourites, so bad they’re good.

 

COLGATE’S RANGE OF ‘KITCHEN ENTREEES’ READY MEALS

Someone here obviously thought the appealing combination of toothpaste and ready meals would be a culinary hit. It was NOT.

Colgate launched their range of ‘kitchen entrees’ in 1992. Not surprisingly buyers rejected the idea of tucking into that exciting looking dish of rice and veg while thinking of toothpaste. After five weeks the range was gone.

A spokesman at the time said (through gritted teeth) “ I think we might have stretched the brand a little far”. Something of an understatement.

 

HEINZ ‘SPECIAL’ GREEN TOMATO KETCHUP

Heinz Tomato Ketchup has to be red, what other colour could it possibly be?

How about green?

In 2000 Heinz launched their special green ketchup under the slogan ‘Heinz’s 420th variety. It seemed to turn consumers even greener than the ketchup,

After two months it went down the pan!

 

BIC DISPOSABLE PANTYHOSE

You can just hear the new product development meeting discussing this idea.

“So what should we develop to go alongside our best-selling pens and disposable razors?” “Err…underwear?” “YES!”

Bic decided to launch ‘disposable’ pantyhose to go alongside its other disposable lines.

Apart from production problems, you can’t make pantyhose in an injection mould like you can with cigarette lighters or razors.

Despite this, the product was finally launched, and, surprise, surprise, was quickly disposed of by consumers. Didn’t they realise underwear and pens don’t mix.

 

DASANI FROM COKE!

In February 2004 Coke launched their new bottled water brand Dasani.

It started with the marketing slogans “bottled spunk” and “can’t live without spunk” To the Americans spunk was meant to imply spirit, energy, pizazz….

To the British it meant something else!!

Worse was to come though, Dasani’s “pure” water was found to be no more than tap water, from Sidcup in Kent. Then even worse was to come when Trading Standards investigated whether was any purer than tap water, or in fact different at all.

It certainly was different. Bromate was discovered in the water, which is a suspected carcinogenic!! This was a truly spectacular failure of a product.

 

CLAIROL TOUCH OF YOGERT SHAMPOO

Proctor & Gamble launched this product in 1995.

No doubt Yogurt and other cultured dairy products may actually be beneficial for your hair. Customers, to put it mildly, did not take to associating dairy with a hair product. There were even some cases of people mistakenly eating it and getting sick as a result!

This hair-brained product soon flew off the shelves into the bin of history.

 

HARLEY-DAVIDSON FRAGENCES

 Harley-Davidson values are strong, masculine, very rugged values. So what could they add to the brand to reinforce these values? How about perfume? What, I hear you cry! Yes that’s what they did.

In 2001 they launched the ‘Legendary Harley-Davidson Eau De Toilette’ range. They didn’t make you smell like a Hells Angel and what Harley rider wants to smell like a girl on a motorbike. Not surprisingly the range crashed!

I hope these brought a smile to your face, there really is nothing like the sweet smell of failure!

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22nd September 2017

Booming tech!

Booming tech!

Our tech division is booming. Our years of investment and nurturing in this sector is rapidly paying off.

You can’t have amazing tech expertise without amazing people. Check out RedSofa’s latest additions:

Alex Foreman – working as a senior consultant in London at a number of top agencies before crossing the channel to join us in Berlin. aforeman@redsofaberlin.com

Jörn Vater – Enjoying Berlin since 1997 and having a background in marketing and communications, Jörn decided both by logic and heart to join RedSofa to help to deliver an outstanding recruiting service for tech and digital roles. jvater@redsofaberlin.com

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15th September 2017

Essena O’Neill Modelling

Essena O’Neill Modelling

Social media has given many young people from normal, ordinary backgrounds the platform to join the rich and famous, and most of them from the comfort of their own home. We now live in an age where you can be ‘Twitter Famous’ and YouTube sensations can get as much of a following as some famous artists and actors. One girl who has seen it all is 18-year-old Australian, Essena O’Neill. She gained 800,000 followers on Instagram and even landed herself a modelling contract with one of Australia’s biggest agencies. She was paid money to advertise clothes on her Instagram page and she had what looked like the lifestyle every 18-year-old dreams off. But now she reveals that it wasn’t all it was cracked up to be and in a YouTube video she talks about how she is now shutting down all her social media accounts. In the video she explains how damaging it is for young people especially girls to feel the need for followers and likes from people who don’t even know them. O’Neill deleted over 2,000 photos from her instagram and then edited the captions on the few remaining photos she left up to spread the real truth behind the pictures.

“Without realising, I’ve spent the majority of my teenage life being addicted to social media, social approval, social status and my physical appearance,”  Wrote O’Neill wrote on her latest Instagram post. “Social media, especially how I used it, isn’t real. It’s a system based on social approval, likes, validation in views, success in followers. It’s perfectly orchestrated, self-absorbed judgement.”

Picture Via BoredPanda

(http://www.boredpanda.com/truth-behind-instagram-social-media-not-real-life-essena-oneill/)

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2nd September 2017

Another great hire for RedSofa Berlin!

Another great hire for RedSofa Berlin!

Enjoying Berlin since 1997 and having a background in marketing and communications, Jörn has been into e-commerce, retail, wholesale and publishing after being involved in an art gallery, a record distribution and, of course, Berlin’s club scene. He is a self starting creative mind with a passion for design, culture and technology. Ever since getting his hands on an 286 PC on which he hacked DOS games with a hex editor and taught himself basic programming back in the days he’s been nurturing his secret inner geek and eventually decided both by logic and heart to join RedSofa to help to deliver an outstanding recruiting service for tech and digital roles. Email him jvater@redsofaberlin.com

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27th August 2017

RedSofa launches Blue Island

RedSofa launches Blue Island

Blue Island will be a cluster of hot desks based in the RedSofa Shoreditch offices. They will provide space, facilities and mentoring for fresh talent, in an atmosphere that’s creative and different.

“We wanted to give something back to an industry that has been very good to us. We’ve discovered and promoted some exceptional talent over the years so we see Blue Island as a practical extension of this. In other words it will give talent the leg up it deserves,” says Steve Buss RedSofas founder director.

The first occupants of Blue Island will be Tim Nelson and Donna McLean who are creating an exciting new community and storage business.